Online store development and logo for is an e-shop for unique designer’s T-shirts of independent underground artists.

Corporate style development

Artists who present themselves on are independent underground authors who look great and have many ideas. For the corporate style of the e-store we intertwined the idea for this culture and outlook on life. Today’s underground culture originate from the graffiti, goes through music styles such as punk, hip hop, break and DJing, discontent against the government, politics, and time ideology until it forms as an art in the end. Authors get out of underground and enter the galleries. The overall identity of is inspired by the site’s goals – easy access on the Bulgarian market to this type of T-shirts and culture.

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